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About Film First: Film First is a boutique film publicity company based in New York City. Founded in 2010 by Jessica Edwards, the company caters to both narrative and non-fiction independently minded films. Executing publicity strategies with an eye towards film advocacy, the agency brings experience and innovation to each client's project. In the changing media landscape, Film First uses a unique outreach approach to incorporate traditional media as well as emerging digital platforms. Film First has vast experience with film festival campaigns, having worked with clients at the Toronto International Film Festival, Sundance, SXSW, New York Film Festival, and Tribeca Film Festival. Paying attention to the needs of each project, a unique campaign is built based on world premiere status, distribution plans, and talent availability. Festivals are used as a launching pad for many films and the agency facilitates a strong introduction to both industry and audiences alike. Our staff has worked with filmmakers Gus Van Sant, Ang Lee, David Cronenberg, Miranda July, Catherine Breillat, Sofia Coppola, Shirin Neshat, and Margaret Brown, among many others. Film First also produces short films. Further information on these projects can be found at www.seltzerworks.com and www.tugsfilm.com Contact Info: Film First Co. 68 Jay Street, #304 Brooklyn, NY 11201 info[at]filmfirstco[dot]com About Film First's Jessica Edwards: Jessica Edwards has a broad background in the film industry moving between the promotion, production, and distribution facets of the business. Before starting Film First Co. Edwards was the Vice-President of the film division at the publicity agency Murphy PR from 2004 to 2010. In her role there she executed the campaigns for award-winning films such as Gus Van Sant's Milk, the Coen Brothers' A Serious Man, Anders Østergaard's Oscar-nominated Burma VJ, Miranda July's Me & You & Everyone We Know, and audience favorites Sunshine Cleaning, The Strangers and The Last House on the Left, among many others. Prior to Murphy PR she worked at mPRm, assisting and coordinating publicity campaigns for dozens of independent films, including Mullholland Drive, In the Bedroom and 24 Hour Party People. Edwards' film festival background includes over 10 years at the Toronto Film Festival, 8 years attending the Sundance Film Festival as well as SXSW in Austin, TX, the Tribeca Film Festival and the New York Film Festival. She has spearheaded dozens of campaigns at these events for both emerging and established filmmakers. Edwards graduated with a BFA in Cinema from Concordia University in her native Canada. She also holds a Masters in Media Studies from The New School in New York City. |